Tag Archives: copyright

Borders and Watermarks

From time to time people ask about the border around my photographs and the inclusion of various text elements within them. Since the question came up again recently I thought I’d explain.

John Muir Trail, Yosemite
The John Muir Trail crosses Cathedral Pass near Cathedral Peak on a late-summer morning

First, borders and watermarks and all the rest are an intrusion in an image, and we would all prefer to see photographs without those elements – preferably in the form of beautiful prints. Prints are the target output for my photography, and online versions are merely stand-ins for the prints. In an ideal world, it would be lovely to be able to share photographs online in an equivalent form.

However, I have to balance my desire to share with the realization that being overly innocent about these things is unwise.Opinions about this vary widely — ranging from those who feel fine about putting full size photographs out there “as is” to those who won’t share anything online at all. My position lies between those extremes. I think that it is possible to enjoy my photographs as they are presented on the web — at least that’s what people tell me! I also understand that no technique can completely thwart the bad guys. So I have arrived at a balance that works for me.

I do several things with photographs that I release “into the wild” in electronic form: Continue reading Borders and Watermarks

Reader question: How to add borders to online photographs

From time to time people ask what techniques I use to create the simple frames for versions of my photographs that I post online. A while ago I wrote about this: Creating Frames for Online Photos: My Method. The explanation involves the use of Photoshop CS3, but the technique is essentially the same in the current version of the program.

You can read the details at the link above, but the process is basically fairly straightforward. I use Image –> Canvas size to add a series of borders to the original image: a one-pixel gray border immediately around it, a larger white border beyond that with a bit more width at the bottom, and finally a one-pixel black border at the outer edge. I turn this into an action that I can apply by selecting it and clicking a button to run it.

The approach to creating the text incorporated into the web images is similar, though it requires a bit of tweaking with each photograph. Essentially, I create three text layers: one for the large type at the bottom, one for the small embedded copyright notice, and a slightly larger “watermark” that will go over the image itself. The action I recorded creates the three layers and inserts the boilerplate text, but I always have to do a bit of alignment manually, and I may also have to make some decisions about opacity and so on depending upon the characteristics of the individual image. Still, it takes less than a minute to do the whole thing even in the wost cases.

Why apply a border, “branding” text, and copyright to the photographs?

  • If people like your photograph, it makes sense to make it easy for them to find you – so I include the easily readable text with my name and web site URL. No matter where the unaltered file ends up, viewers will be able to find the source.
  • The use of consistent presentation helps to establish the photographer’s “brand.” This is true even when the image is displayed in ways that are out of your control, including search engine results.
  • Inclusion of the copyright information is a formality to remind viewers that use of my photographs requires advance permission.
  • Although the inclusion of a watermark cannot stop a dedicated image thief, I think it reduces the likelihood of misappropriation – and that is probably about all that one can really hope for on the basis of a watermark. It may tweak the conscience of the typical user, who may perhaps simply not have thought about the issues of legal usage, and it may encourage others to look for a different image that won’t expose their illegal use and/or require them to take the intentional step of trying to remove the text to cover up the source.
I also addressed these issues in a separate post at this blog.
(Occasionally a person interested in purchasing a print or licensing a photograph for some other use wonders if the embedded watermarks, copyright information, and branded borders are part of the original images. No. When you purchase a print there is nothing on the paper but the photograph itself and my signature. Photos licensed for other uses – books, magazines, web site, etc – are normally provided without added text.)
Articles in the “reader questions” series:

G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” is available from Heyday Books and Amazon.
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All media © Copyright G Dan Mitchell and others as indicated. Any use requires advance permission from G Dan Mitchell.

Thought I found a photo contest with fair terms… but only for a moment

(Update 7/7/11: After posting a link to this old 2009 post I realized that not all of the original links are still live. Rather than start modifying the following post, I will leave it as it was written, even though access to the original posted source material may no longer be possible. Aside from the specific contest – which is long since over – and any individual involved in it, the general lesson is that it is critical to read contest terms carefully before you decide to enter.)

(Update: I just receive a, uh, “personal” email from the contest promoter. I won’t share the content of that message here at this point, but I did write what I think was a very civilized email in reply,  I offered “Scott” the opportunity to post a response here as a comment, and I offered to correct any “false statements” in my post.)

(Update #2: “Jeff” says that that I was apparently incorrect about the lack of contest terms assigning legal liability to entrants: See these terms. This longer “terms” page also includes names of “vendor sponsors” who also have acquired rights to use submitted work.)

I’ve recently posted a few times on what I and others refer to as intellectual property rights grabs masquerading as photography contests. (For example, see this post describing unethical terms in contests presented by the Sierra Club and by Costco.) The short story is that entrants (not just winners!) in these contests agree to provide to the contest organizers and typically a whole range of their associates) a cost-free, unlimited, perpetual license to use their entered photographs in essentially any way imaginable (and some contest specify that even currently unimaginable methods are included!) without any compensation, credit, or control – and many additionally assign to the entrant full legal and financial liability for the use of the photograph.

Just because one enters the contest. That’s right. If you enter and lose – and the odds are that you will lose – you are fully subject to the contest terms. Continue reading Thought I found a photo contest with fair terms… but only for a moment

Photographer Beware – Two Examples of Intellectual Property Rights Grabbing ‘Contests’

Minor updates were made to this article in May of 2018. Note that the examples come from nearly a decade earlier, and that the parties mentioned may have changed their policies since they were originally posted. Although the specific examples are now dated, they still illustrate things that anyone considering entry in a “photo contest” needs to understand.


If you ever read the terms of many “photo contests” you have likely been appalled by some of them – and you should be! By simply entering many of them you surrender substantial rights to your own work. Today I want to share two current examples – each of which is very troubling though in somewhat different ways. Continue reading Photographer Beware – Two Examples of Intellectual Property Rights Grabbing ‘Contests’