(When I started this post I thought it would be short — but it grew and grew and grew! In addition, right now and for a couple of days after the publication date, there is a Fujifilm instant rebate promotion that takes hundreds of dollars off the prices of lenses and cameras and bundles. See a list of links at the end of the article.)

My friend “Pat” sent me an email recently with the following question:

I hope you have been well. I was hoping you could offer your thoughts on ‘why Fujifilm’ for your walk-around/street photography system. I have been reading (perhaps a little too obsessively) many rave reviews on their cameras and consistently love the look of images that are shared. (Kevin Mullins, Zack Arias and many others) have professed their love for the Fujifilm system.) While my G.A.S. has been in remission lately, I know I am susceptible to a relapse-I’m not sure if I’m looking for you to talk me off the ledge or give me a solid shove. Why do you choose Fujifilm instead of using a couple of the smaller (non-L) primes with your 5D series? I shoot the 6D as my primary body and have been saving for a 24-70 f2.8 (to replace my 24-105) but the current sale on the Fujifilm at Adorama has me thinking. 

As I thought about my reply it occurred to me that others might be interested in the answer, too. With that in mind, I’m sharing my reply. The main context of your question seems to be focused on street and “walk around” photography, and Fujifilm is now my primary system for what I refer to as “street photography and travel photography.”

And, yes, G.A.S. (Gear Acquisition Syndrome) can afflict all of us. Let’s see if I turn out to offer an antidote… or become your enabler!

Settle back. This won’t be brief. Continue reading Why Fujifilm Mirrorless? →